A family run business since 2006 Direct Plants has experienced spectacular growth. Successfully trading on multiple online platforms, the company supplies products to home gardeners, small holders and commercial growers throughout the UK.
Named as winners of the Specialist Seller category in 2019 the eBay Business Awards the company has gone from strength to strength. Featured on national TV they now sell thousands of plants and their own brand polytunnels on their website.
With glowing reviews, thousands of subscribers to their newsletter and many, many more happy customers Direct Plants are now established as one of the UK’s leading online suppliers of plants and trees.
Their five-acre nursery nestled in the Norfolk countryside is home to over 5000 varieties of plants, shrubs and ornamental trees. The nursery is serviced by a dedicated team of expert horticulturists who ensure every order is picked, packed and despatched promptly.
In 2020 the company launched a second dedicated website to sell the polytunnels they manufacture in their own workshops. Direct Polytunnels is now live and trading on the internet. In 2025, Direct Trees and Direct Hedging Plants were added to the ever growing portfolio as the business continues to expand despite the pressures from a challenging economy.
Yet despite all the success, Direct Plants very much remains a close-knit family run business. The O'Brien family continues to be at the heart of the day-to-day running of the business.
They maintain a hands-on approach, ensuring that the expertise, knowledge, and values that have been the foundation of the Direct Plants success story are practised by every member of staff.
Each family member brings their unique expertise and perspective, contributing to the company's dynamic growth while preserving the sense of community and customer care that has always set them apart.
